High consumption of sugar, salt, and fat (SSF) from processed and ready-to-eat foods is contributing to rising rates of non-communicable diseases (NCDs) such as obesity, diabetes, and hypertension in Indonesia. The current voluntary nutrition labeling system is not evidence-based and has not reduced SSF intake. Existing policies have also failed to decrease public consumption of unhealthy products linked to NCDs. 

Several policy packages to address NCDs in Indonesia are being developed, including front-of-package labeling, sugar-sweetened beverages (SSBs) tax, and marketing restrictions. Front-of-package labeling helps consumers make healthier food choices. To that end, the government needs to immediately adopt mandatory, easy-to-understand warning labels based on the Nutrient Profile Model (NPM), which has been proven to be more effective globally. 

This document aims to support stakeholders in making strategic, measurable, and evidence-based decisions that prioritize public health.